摘要
7月的北京,空气中涌动着浮躁与无奈。价格战像蝗虫一样在家电业的一个又一个产品之间掠过,也许,家电业实在太缺乏新的利润增长点。在这样的市场形势下,整体厨房及厨房电器的日渐红火吸引了人们的视线。有人称其为家电业的又一个高利润行业。但仔细采访后却发现它井不像外界报道的那样兴旺,消费者接受新概念、接受一种新的生活方式需要时间积累,尤其是整体厨房市场仍然处于启动期。厨房里的"蛋糕"正在做大,紧盯着的人不少:从吸油烟机、灶具行业到白色家电大厂,从民营企业到跨国品牌。厨房电器行业存在的问题也不少:灶具主管部门的"双重标准"令企业无所适从;吸油烟机行业的小、多、弱、散在一定程度上也有碍它的发展。
The built-in kitchen market is expanding, predominately led by European products. Some American fa-
mous brands are still eyeing the market. They are gradually being accepted in some big cities such as
Beijing, Shanghai, Guangzhou, but not in a large number, due to customers'limited purchasing capabilities
and the immaturity of relevant techniques and services.
