摘要
Based on the difference between information commodity and the other commodities,this paper analyzes the feasibility and necessity of marketing information on the Internet.It also probes into some new methods from the angles of product,price,promotion,channel and safety.
Based on the difference between information commodity and the other commodities,this paper analyzes the feasibility and necessity of marketing information on the Internet.It also probes into some new methods from the angles of product,price,promotion,channel and safety.
出处
《情报理论与实践》
CSSCI
北大核心
2001年第6期431-433,共3页
Information Studies:Theory & Application
