对CI进行CS改造——中国企业经营战略的必然选择

Innovating CI by means of CS ——the inevitable choice of Chinese enterprise operation strategy

通过对CI战略与CS战略的深入透视 ,强调CI战略仍然是中国企业创造名牌的有力武器 ,而新兴品牌战略时 ,目前还不适用于中国企业。在实施CI战略CS ,不能盲目仿效西方模式 ,应针对中国的市场环境 ,创造中国特色的CI战略 ,即对CI进行CS改造 ,把CS的先进理念融入CI ,这才是中国企业的必然选择。

Thorugh a thorough study of CI and CS,we emphasize that CI stoategy is still a sharp wepon in building well known brand Chinese enterprises;while newly rising CS strategy is not suitable for Chinese enterprises at present.But we can not blindly copy the westem model when we carry out the CI strategy.We should create a CI strategy with Chinese charecteristics according to the market circumstance in China.It would be the inevitable choice for Chinese enterpries to innovate the CI strategy by integrating advanced notions of CS into CI.