谈报纸广告中的文字编排设计

报纸是历史最为悠久的大众传播媒体 ,它与电视、广播、杂志合称为广告的四大媒介。文章针对报纸广告的特点 ,论述了报纸广告的文字编排设计必须符合其特定的设计原则 ,综合运用不同的文字编排形式、文字表现方法以准确、完整地传达信息 。

As a mass medium with the longest history, newspaper together with television, broadcasting and magazine is known as four major media of advertisement. In view of its peculiarity, the design especially the lay out of newspaper advertising must be in accordance with its specific principle and convey full and accurate information by comprehensively applying different lay out and expressive styles of articles in order to give people aesthetic enjoyment.