摘要
重视和开展市场调研是国内电信企业的当务之急。本文结合一次电信企业市场调研的实例 。
It's urgent for telecommunication enterprises in China to emphasize and implement marketing research.The article summaries and analyzes the process and methods of telecommunication marketing research.
出处
《北京邮电大学学报（社会科学版）》
2002年第2期23-27,50,共6页
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
关键词
电信企业
市场调研
实例
telecommunication enterprises
marketing research
case study
