摘要
本文以我国某市数字高清晰度电视产业化竞争力评估及对策研究为例 ,介绍了SWOT分析方法的应用过程 ,包括在调查研究的基础上建立指标体系 ,S、W、O、T各要素的确定 ,系统分析 。
This article introduces the complete process of SWOT applying in a competitive intelligence project that evaluates the competitiveness of HDTV industrialization of a city in China,including establishing parameter system on the basis of marketing research,selecting strengths,weaknesses,opportunities and threats,analyzing the influences of these factors,then putting forward the competitive strategy.
出处
《情报学报》
CSSCI
北大核心
2001年第6期720-727,共8页
Journal of the China Society for Scientific and Technical Information
基金
国家自然科学基金资助 课题批准号 :70 0 730 33
