品牌意识:企业经营理念的核心

Consciousnes of Quality Brand:the Core Idea of Business Management in Enterprises

品牌代表企业形象 ,在市场经济中品牌资产成为企业赢利的关键 ,品牌意识是一种价值观、文化观的认同 ,品牌意识正成为企业经营理念的核心。跨国公司大力创出品牌 ,不断提高品牌在竞争中维持产品高价的能力 ,国内企业面对跨国公司的竞争 ,要树立品牌意识 ,制定品牌战略来推动企业经营战略 ,创建品牌、品牌定位、提升品牌知名度 ,最终目标是创造和提高品牌的资产价值 。

The brand of product represents the image of the enterprise. It is an asset which plays a vital role in obtaining profits in the economic market. The consciousness of quality brand symbolizes the identification of social values and culture. So it is becoming the core idea of business management in enterprises. With the transnational corporations vigorously creating quality brand and persistently strengthening its ability in keeping competitive prices for their products in the market, the domestic enterprises must face the challenge of their transnational business partners through the establishment of the consciousness of quality brand while working out a quality brand strategy in order to promote business management. The objective to create quality brand, establish its accurate position in society and upgrade its fame is to produce and increase its asset value so that the enterprises could keep a competitive position in the long run.