摘要
将心理学领域的信度和效度的概念引入到CIMS工程市场研究中 ,利用统计学理论 ,论述了CIMS工程市场研究中的一种信度和效度分析方法 ,并给出了分析案例。该分析方法为CIMS工程市场研究人员定量地度量人们对CIMS工程所持的“态度”、“看法”或“观念” ,从而可靠、准确地对CIMS工程的市场状况进行统计、分析和决策提供了理论支撑。
The concepts about reliability and availability of psychology are introduced to the field of CIMS engineering marketing research,upon which an analysis method of reliability and availability is discussed and the example is presented based on statistics theory. It provides the theory basis for CIMS engineering marketing researcher quantitatively measuring the people′s 'manner' ,'thought' and 'idea' about CIMS engineering,so that reliably and exactly making statistics,analysis and decision to the CIMS engineering marketing situation is supported.
基金
国家自然科学基金资助项目 ( 5 0 175114 )~~
