水平差异化产品的市场竞争战略分析

Competition Strategy Analyses of Horizontal Differential Market

在Hotelling价格竞争模型的基础上提出一个产品的地域竞争模型 ,以分析水平差异化产品的市场竞争战略。从消费者的效用最大化和企业利润最大化的目标出发 ,用博弈论求解市场竞争的均衡点 ,据此分析得出企业在市场中的竞争战略。在此基础上将模型推广到一般情况。

On the basis of Hotelling pricing competition model, this paper puts forward a competition model of selling area to analyze the strategy of horizontal differential market. Aimed at the destination of maximizing the utility of consumers and the profit of enterprises on the market, the competition strategy of the enterprises, from the equilibrium point, was resulted in with the game theory, based on which the model was extended to other types of horizontal differential conditions.