摘要
改革开放以来 ,我国新闻传媒在调整经营空间和组织机构、谋求正确的发行策略、重视广告资源的开发、探索资本运营新路子等方面 ,取得了一系列的制度创新业绩 。
Since the reform and the opening to the outside world, newspapers have made a series of innovative achievements in regulating management space and organizational system, seeking proper publishing tactics, attaching importance to the development of advertisement resources, and have laid a solid economic foundation for themselves.
出处
《湖南师范大学社会科学学报》
北大核心
2002年第2期84-88,共5页
Journal of Social Science of Hunan Normal University
关键词
传媒
经营
报业结构
组织制度
发行
广告
资本运营
media
management
newspaper production structure
organizational system
publishing
advertisement
capital management
