因特网及网络金融的服务定价问题

Price determination of internet service and internet financial service

因特网的服务定价和网络金融服务的定价问题 ,既是网络金融中的极具理论价值的问题 ,又是一个重要的实践问题。由于因特网自身的特殊性 ,其服务定价面临着困难 ,对此应提出定价策略 ,即削减“容量” ,扩大“需求” ;网络金融服务可采用提供免费服务、各种优惠服务以及捆绑式销售服务这 3种定价方式。

The price determination of the internet service and the internet financial service is facing difficulties. The strategy of the content cut and the requirement expansion is proposed. It is recommended that the price determination of the internet financial service takes three forms, namely, free of charge, preferential service and bound type of sales.