1Schwepker, Jr., Charles H., Comwell, T. Bettina. An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products [J]. Journal of Public Policy & Marketing, 1991,10(2).
2Woodruff, Robert B. Customer Value: The Next Source for Competitive Advantage[J]. Journal of the Academy of Marketing Science, 1997, 25(2).
3Levitt, Theodore. Marketing Success through Differentiation of Anything [J]. Harvard Business Review, 1980, 58(1).
4Zeithaml, Valerie A. Consumer Perceptions of Price, Quality, and Value: A Means-end Model and Synthesis of Evidence[J]. Journal of Marketing, 1988, (52).
5Sheth, Jagdish N., Newman, Bruce I., Gross, Barbara L. Why We Buy What We Buy: A Theory of Consumption Values[J], Journal of Business Research, 1991, 22(2).
6Sweeney, J.G., Soutar,G.N. Consumer-perceived Value: The Development of a Multiple-item Scale [J]. Journal of Retailing, 2001, (2).
7Wang, Yonggui, Hing Po Lo, Renyong Chi, Yongheng Yang. An Integrated Framework for Customer Value and Customer-relationship-management Performance: A Customer-based Perspective from China [J]. Managing Service Quality, 2004,14(2/3).
8Vallely,Bernadette. Green Living: Consumer Clout [J]. Women and Environments, 1990, 12(3-4).
9Fisk,G. Criteria for a Theory of Responsible Consumption [J]. Journal of Marketing, 1973,37(4).
10Webster, F. Determining the Characteristics of the Socially Conscious Consumer[J]. Journal of Consumer Research, 1975, 2(12).
1Schwepker, Jr., Charles H., Comwell, T. Bettina. An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products [J]. Journal of Public Policy & Marketing, 1991,10(2).
2Woodruff, Robert B. Customer Value: The Next Source for Competitive Advantage[J]. Journal of the Academy of Marketing Science, 1997, 25(2).
3Levitt, Theodore. Marketing Success through Differentiation of Anything [J]. Harvard Business Review, 1980, 58(1).
4Zeithaml, Valerie A. Consumer Perceptions of Price, Quality, and Value: A Means-end Model and Synthesis of Evidence[J]. Journal of Marketing, 1988, (52).
5Sheth, Jagdish N., Newman, Bruce I., Gross, Barbara L. Why We Buy What We Buy: A Theory of Consumption Values[J], Journal of Business Research, 1991, 22(2).
6Sweeney, J.G., Soutar,G.N. Consumer-perceived Value: The Development of a Multiple-item Scale [J]. Journal of Retailing, 2001, (2).
7Wang, Yonggui, Hing Po Lo, Renyong Chi, Yongheng Yang. An Integrated Framework for Customer Value and Customer-relationship-management Performance: A Customer-based Perspective from China [J]. Managing Service Quality, 2004,14(2/3).
8Vallely,Bernadette. Green Living: Consumer Clout [J]. Women and Environments, 1990, 12(3-4).
9Fisk,G. Criteria for a Theory of Responsible Consumption [J]. Journal of Marketing, 1973,37(4).
10Webster, F. Determining the Characteristics of the Socially Conscious Consumer[J]. Journal of Consumer Research, 1975, 2(12).
