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多角化经营与企业核心竞争力

Diversity Management and Company's Core Competitiveness
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摘要 在市场竞争日益激烈的环境下 ,企业应正确地认识多角化经营与核心竞争力两种企业发展战略的关系 ,多角化经营应以核心竞争力的培养为基础 ,而核心竞争力的优势扩展须依靠多角化经营 ,两者并无矛盾之处 ,应将其统一起来 ,发展以核心竞争力为基础的多角化经营。 The two strategies, diversity management and core competitiveness, nor are contradictory, but united. On one hand, the fostering of former is based on the latter; on the other hand, the extending of advantage for the latter must rely on the former. The sound arrangement of them is available for company's accurate realization in that situation which market competition becomes improvingly violent. It has been principle that company must follow when it explore diversity management.
作者 涂德志
机构地区 嘉应学院财经系
出处 《嘉应大学学报》 2002年第2期46-49,共4页 Journal of Jiaying University
关键词 多角化经营 核心竞争力 战略 范围经济 diversity management core competitiveness strategy scale economy
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