摘要
在市场竞争日益激烈的环境下 ,企业应正确地认识多角化经营与核心竞争力两种企业发展战略的关系 ,多角化经营应以核心竞争力的培养为基础 ,而核心竞争力的优势扩展须依靠多角化经营 ,两者并无矛盾之处 ,应将其统一起来 ,发展以核心竞争力为基础的多角化经营。
The two strategies, diversity management and core competitiveness, nor are contradictory, but united. On one hand, the fostering of former is based on the latter; on the other hand, the extending of advantage for the latter must rely on the former. The sound arrangement of them is available for company's accurate realization in that situation which market competition becomes improvingly violent. It has been principle that company must follow when it explore diversity management.
出处
《嘉应大学学报》
2002年第2期46-49,共4页
Journal of Jiaying University
关键词
多角化经营
核心竞争力
战略
范围经济
diversity management
core competitiveness strategy
scale economy