CI与企业形象塑造

The Implementation and Strategies of CI with Corporate Image

企业形象的塑造 ,离不开 CI的策划与实施 ,企业理念是 CI策划的关键 ,CI的实施过程是企业文化建设的过程。面对加入 WTO,通过导入 CI。

We can not talk about the creation of corporate image without the implementation and strategies of CI. The key to the strategies of CI is the mind of the corporate; the process of building enterprise culture is the process of the implementation of CI. With China's entry to the WTO, it's very important to create individual corporate image through the introduction of CI.