体育健身市场及其营销策略研究

Studies on Body Building Market and its Marketing Strategy

随着社会经济的发展 ,我国基本上形成一个容量巨大的健身消费市场。健身市场有其自身的特征。倡导健身消费 ,采取针对大众的营销策略满足人们的健身需要 。

With economic development, a huge body-building market has come into existence in China. This paper studies the popular market strategy for competitive advantage to meet customer's need for health and fitness by analyzing the characteristic of the market.