关于我国广告管理体制改革的思考

Reflecting on Innovation Advertisement Administration System in China

在由计划经济向市场经济转制和加入WTO的背景下,如何借鉴WTO的法律框架体系和西方发达国家成熟的市场经济规则,改革我国现行的广告管理体制,使其既符合WTO的规则并与国际惯例接轨,又切合国情和广告业发展实际,这是当前中国广告业不容回避的紧迫问题。

The article discusses the innovation of advertisement administration system of China under the background of China' s reformation from planned to market economy and forthcoming entrance to WTO. It is emergency and inevitable for Chinese advertising nowadays how to use the jurisprudence of WTO and the full-blown market economy rule of western developed countries to restrict our government's administration system and make it be in accordance not only with the rules of WTO and international convention but also with the situation of China and the actual development of Chinese advertising.