论开放式营销:高新技术市场的新营销模式

Research on open marketing: a new model for hi-tech marketing

本文针对高新技术市场的特点 ,提出了开放式营销模式的概念。开放式营销的含义主要包括 :开放式产品或系统、开放式竞争、开放式合作和开放式交易。文章还讨论了高新技术企业实施开放式营销的原因和必要性 。

Based on the characteristics of hi tech market, the paper proposals a concept of open marketing. Open marketing consists of open products policy, open competition policy, open cooperation and alliance policy, and open transaction policy. The paper analyses causes and necessity of implementation of open marketing model for hi tech enterprises. Finally, the paper studies effects and challenge of open marketing model on hi tech enterprises.