摘要
大量的外资企业进入中国 ,必然导致外国名牌产品的介入 ,由此给我国民族品牌带来了负面影响。研究外资企业名牌挤占中国市场的原因 ,探求国有企业继承或创造自身名牌产品的对策 。
When lot of foreign funds and enterprises have entered China.The foreign brand famous products go to China.As a result,our national famous brands have been affected.Now we should study why the foreign famous brands occupy our Chinese market in order to probe the way that our national enterprises make our own famous brand products.That produces a positive role on the reformation of our national enterprises.