关于《公共关系学》教学的思考

Reflections on the Course of Public Relations

《公共关系学》是一门实践性、操作性、应用性极强的学科。教师怎样通过有效的课堂教学,尽量缩短理论与实践运用之间的距离,达到培养学生实践技能,提高学生综合素质,本文作了初步探讨。

The public relations is a subject that emphasises the practice, manipulation and application. This arti-cal deals with the ways how to reduce the gap between the theory and practice through effective class- teaching, aimed to improve the prctical ability and develop the synthetical quality of students.