摘要
本文采用市场学中的消费者行为理论对我国出境旅游市场现状进行了分析 ,揭示出境旅游者在出境旅游中目的地选择、旅游形式、购买渠道、交通方式、住宿购物的消费决策和来自不同客源市场、经济收入、社会阶层、文化层次、年龄性别旅游者消费行为的规律 ;对出境旅游市场目前存在的问题进行研究分析 。
This paper explicate the features and reasons of development of outbound tourism market in China. Adopting theory of outbound tourism market in China, the regularity is disclosed which concerned with the consumption decision the choice of destination ,tourism mode, purchase way, trasportation choice,a commodation. Concerned with tourists consumption behavior of differentsourcmarket ,income ,status, antecedents,age,gender.On the sare of analyzing the problems which still exist in outbound tourism market ,it present some strategies to straigaten the outbound market.
出处
《荆州师范学院学报》
2002年第1期67-72,共6页
Journal of Jingzhou Teachers College
基金
湖北省教育厅 2 0 0 1年重点项目资助
