论零售商自有品牌合作开发的可行性

On the Cooperating of Retailers's Private Brand

分析了零售商开发自有品牌的优势 ,并指出中小企业去创名牌之路是十分艰辛的 ,两者可以共同开发零售商自有品牌 ,并分析了合作的方式及存在的问题。

This article andlizes the retailers superiority of developing.Private Brand and points out the ways of mid-small firms to buld famous brand are very hard.So two of them can develop together the retailers Private Brand.It analizes the ways of comperation and some problems in the comperation,too.