国际涂料市场的竞争特点

Characteristics of the international coatings market competition

由少数发达国家的大公司垄断市场的竞争态势和格局是国际涂料市场的主要特点 ,市场的并购重组日趋活跃 ,扩大市场份额往往取决于品牌、服务和应变能力 ;市场竞争已由过去的价格战、质量战等单一形式转向提升技术含量和附加值的高层次竞争 ;另外 ,跨国连锁经营的销售模式和对人力资力的获取 。

Main characteristic being the coatings market monopolized by big corporations of the few developed countries. merging market actively day by day. To broaden sales decided by brand, service and ability to meet changes. Market competition changed from price and quality war to high grade technology factor and added value. More over, multinational operation and fighting for human resources being the main orientation of market competition.