消费品市场有效供给不足的成因及对策

Analysis of the Shortage Reasons of Useful Consumer Goods Supply and its Countermeasurements

在买方市场条件下 ,我国消费品市场有效供给不足表现为 :消费品市场上的商品价位与消费者的市场收入层次错位、名优品牌和知名品牌商品少、城乡消费鸿沟加深。造成消费品市场有效供给不足的原因是 :消费品生产的市场定位出现误差、生产技术含量低、市场营销能力不强等。要达到消费品市场均衡 ,必须要做好市场定位、提高产品的技术含量、推进名牌战略。

Under the circumstance of buyers market,the shortage of our useful consumer goods supply shows:The consumer good prices do not suit the consumers' income;There are lack of quality and famous brand goods;The gap becomes deep between town and country.The reasons of useful consumer goods supply shortage are:The production market oriemtation is not proper;The production technology is lower;Marketing capability is not better and so on.To make consumer goods market balance,we must do well the market orientation,raise production technology,promote the strategy of famous brand and lower managing cost.