我国城市居民奶制品消费行为的调查分析

Surveying analysis of consumer behavior and preference in dairy products market of China's cities

在对哈尔滨、郑州两个有代表性的城市居民奶制品消费状况进行抽样调查的基础上,对城市居民的奶制品消费状况、购买因素、消费偏好进行了分析。具体分析了对奶制品消费群体的变化趋势,奶制品品种消费状况,奶制品消费的影响因素和消费方式;城市居民对奶制品的购买方式、购买时间的分布和购买地点的选择,以及获取奶制品信息的方式和来源,城市居民对奶制品消费的产品、品种、产地、品牌偏好,并提出了具体建议。

Based on sampling survey of two cities Harbin and Zhengzhou which own the representive consuming state in dairy products market,the thesis analyzes th e dairy products consuming condition,the purchase factors and consumers preferen ce of China's citizen consumers.Further the thesis analyzed the trends of change s in dairy products consuming citizens group,the state in consuming of various t ypes of products,effect factors and the consuming ways of dairy products consumi ng;the citizens' purchase way of dairy products,purchase time distribution,the c hoice of consuming place,the means and sources of obtaining dairy products infor mation;citizens' preference for dairy products,types,producing areas,brands.Acco rdingly the thesis raises the corresponding conclusions and specific suggestions .