摘要
文章在运用战略管理的科学理论对晋煤集团公司的内外环境进行分析 ,确定其机会与挑战、优势与劣势 ,并以此进行公司经营战略的定位、制定和实施。
The paper analysizes the interior and exterior enviroment in Jin cheng Anthracite Group Company from therotical management,and determines its chance and challenge,advantage and disadvantage,thus cocating and planning and implementing its managing strategies.
出处
《山西经济管理干部学院学报》
2001年第4期32-33,共2页
Journal of Shanxi Institute of Economic Management
关键词
经营战略
SWOT
多元化经营
Managing Strategy
SWOT
the Pluralistie Management
