谈广告中的品牌双关

Pun of Certain Brands In Ads

品牌双关是广告中独特的修辞形式 ,主要有谐音双关和语义双关两种类型。它具有引人注意、增强记忆 ,塑造品牌、促进销售等传播效果。运用品牌双关应切合语境 。

Pun of brands is a unique rhetoric form in ads,mainly in two forms:the homophonic pun and the semantic pun.It can attract people's attentions,enter their impression,create brands and promote the sale.Applying pun should correspond with the context,featuring the functional image and additional image of products.