顾客服务活动与顾客感知价值的提高

Customer Service Activity and the Improving of Customer Perceived Value

针对目前一般服务活动过程中对顾客服务活动的忽视 ,从顾客主体性、员工激励与授权、服务缺口补救等方面提出了改进措施 ,以进一步通过顾客服务活动提高顾客的感知价值。

At present,in general service process,it is a generalize problem that ignores the customer service process.In order to raise customer perceived value through the customer service process,we submit some improving measures from customer subjectivite,staff incentive and suthorize,and service nick recovery,etc.