创造民族品牌加强产品竞争能力

Creating National Brands to Strengthen Products' Competitive Capacity

阐述了民族品牌在市场竞争中所面临危急局面 ,提出了创造民族品牌、增强市场竞争能力的一系列措施 ,包括加强工业设计 ,创造品牌文化 ,提升品牌形象与市场地位等 .

This article states the critical situation which our national brands face in market competiton,and raises a series of measures for creating national brands and strengthening market competition capacity,including strengthening industrial design,creating brand culture,raising brand images and market positions.