大众传媒舆论形成分析

Analysis of the Formation of Mass Media

竹内郁郎、丹尼斯·麦奎尔等传播学者提出的关于传播媒介特殊的角色功能的理论观点认为,大众传播媒介在现代社会组织结构中的特殊地位及角色作用不可忽视,在中国,大众传媒已成为社会各种信息的“集散地”,其主要表现在三个方面:一是其报导信息的基本功能不断扶正,并得到强化;二是其议程设置与公众议程愈未愈趋向一致;三是现代大众传播媒介开始被赋予一种公众话语权。

By analyzing the theories of some famous scholars about the particular roles of mass media,this article goes deeply into the important positions and roles of mass media in the modern society from three aspects.First,the basic role as news media has been promoted and enforced.Second,the designing agenda is becoming more and more identical to that of the public.Third modern mass media begins to assume a kind of public speech right.