当前企业市场营销中存在的问题及对策

Marketing Problems of Enterprises and Counter-measures

中国加入世界贸易组织 ,企业首先遇到的挑战是市场营销问题 ,中国企业要相应研究市场营销策略。根据当前企业市场营销中存在的问题 ,我们应当 :一、严打假冒伪劣 ,为企业市场营销营造良好的环境 ;二、提高营销人员素质 ,建立职业化的营销队伍 ;三、树立品牌战略 ,提高企业竞争能力 ;四、服务创新是营销创新的基础 ;五、零售业必须思路创新 ,深化改革 ;六、重视咨询业在企业市场营销中的作用。

With China's entry into WTO, marketing becomes the first challenge for enterprises and the enterprises need research corresponding marketing strategies to face the challenges. By analyzing marketing problems, the article puts forward the following six proposals: to create favorable marketing environment by punishing severely imitations and counterfeits, to form a professional marketing team by improving the quality of salespersons, to enhance enterprises' competitive ability by adopting brand strategy, to regard service and innovation as marketing foundation, to reform and perfect retailing, and to pay attention to marketing consultation.