对我国汽车消费者持币待购现象的思考

目前我国汽车市场存在短周期的消费者持币待购现象,巨在时段上表现得更加突出。究其影响因素是多方面的:消费者对汽车降价的等待,消费者对政府新出台的消费政策、税费政策的等待等。这种现象的形成是消费者、厂商、政府和传统的消费观念共同作用的结果。

The holding - money - buy phenomenon in customers in automotive product market in our country is existed in a short period at present time and is more presented in a certain time. The factors caused the phenomenon are: Consumers are now waiting for the reduction of automotive product price and waiting for new expenditure policies and tax and fee policies from govern-ment and etc. The phenomenon formed is a resultant situation of consumers, automotive producers, governments in different levels and traditional consumer's conceptions.