摘要
本文以研究评价的效度为框架 ,就社会调查方法中出现的社会称许性偏见效应问题作了分析。认为社会称许性偏见效应对研究的影响根源于研究的构思不足 ,进而对研究的内部效度构成极大的威胁 ,又影响到研究的外部效度。同时 。
in this paper, we discuss the social desirability bias effect in society survey research. In author opinion, if people can't do well with the social desirability bias effect, the studies' internal validity, and external validity will be damaged more. But the root is poor of construct validity. After that, the paper shows when the social desirability bias effect appears and how to overcome it.
出处
《华中科技大学学报（社会科学版）》
2002年第3期47-50,共4页
Journal of Huazhong University of Science and Technology(Social Science Edition)
关键词
社会称许性偏见效应
效度
不引人注目的调查
问卷调查研究
the social desirability bias effect
validity
unobtrusive treatment implementation
questionnaire survey research
