国际竞争情报的发展对我国企业的启示

The implication on development of international competitive intelligence to Chinese enterprises

面对入世后国际市场竞争的进一步加剧 ,企业竞争情报的重要性日益突出。本文介绍了国际竞争情报的发展及其应用 ,并分析了我国企业竞争情报的现状 ,提出了对此应采取的正确态度。

Facing the more fierce competitions from the international market after China's entry into WTO, competitive intelligence in enterprises is becoming more and more important. This paper introduces the development and the application of international competitive intelligence. Furthermore, the author analyzes the present situation and points out the correct attitude towards competitive intelligence in Chinese enterprises.