企业公共关系广告、商品广告策略的设计与选择

The design and choice of business public relations ads & commercials tactics

本文对企业商品广告与企业公共关系广告策略选择进行比较 ,阐述了在运用时应遵循的基本原则和要求。

This essay deals with the comparisons between the design and choice of business public relations ads and commercials tactics.It further elaborates the basic principles and requirements which should be followed when applied.