论社会营销的涵义及特征

The Significance and Features of Societal Marketing

社会营销学是传统营销学在现代社会发展中的产物 ,主要目的是使社会公众或目标团体形成或接受某种理念、养成某种行为。社会营销在产品属性、市场细分。

Societal marketing is borne from traditional marketing as the result of the development of modern society. Its aim is to help the public to formulate of accept certain ideas and develop that ideas into some activity. The discipline has some unique features different from traditional marketing science in product property, product pricing and marketing agency.