图书选题策划的科学与艺术

Science and Art of Choice of Book Subject Matter

图书选题是出版社的一项基础性工作,又是出版社的生命线,本文试从选题策划的角度来探讨如何增强选题决策的科学性,并结合实践来谈选题策划的艺术。

It's an essential job and a life line for a publishing house to choose the subject matter for a book. This paper discusses ways to scientifically choose the subject matter and dwells on the art of the planning to choose.