摘要
深刻分析了传统市场营销策略对森林旅游业所产生的负面影响。阐述了森林旅游业实施绿色营销的基本原则 ,并提出相应的实施对策。这些对策主要包括努力塑造绿色企业形象 ,建立新型的绿色管理模式 。
Unfavourable effect of traditional marketing strategy on forest tourism is analyzed, the principles of green marketing of forest tourism are elaborated, and accordingly the countermeasures including portraying the images of green enterprises, establishing a new mode of green management, developing green products of forest tourism and ecological moral construction are proposed.
出处
《福建农林大学学报（哲学社会科学版）》
2002年第3期31-33,共3页
Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)
关键词
森林旅游业
绿色营销
绿色管理
forest tourism
green marketing
green management
