摘要
论述了国有商业银行实施客户经理制的必要性及现实意义 ,剖析了客户经理制在实践中存在的问题 ,提出了实施客户经理制的几点对策。
The necessity and realistic significance of the client's executive system in state owned commercial banks are dealt with. Based on the analysis of its practical issues, the countermeasures to implement the client's executive system are proposed.
出处
《福建农林大学学报（哲学社会科学版）》
2002年第3期38-41,共4页
Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)
关键词
客户经理制
现代营销经营理念
激励机制
客户经理队伍培训
the client's executive system
the conception of modern marketing
the mechanism of encouragement
training of the client's executives
