浅论反向市场营销

A Preliminary Discussion on Adverse Marketing

反向市场营销是企业市场营销的重要组成部分 ,重视反向市场营销必须对其概念、特征、意义有准确的了解 ,同时企业开展反向营销还必须讲究科学的方法 。

Adverse marketing is an important component of the marketing of an enterprise. To attach importance to adverse marketing requires an exact understanding of its concepts, characteristics and significance; meanwhile, to promote adverse marketing in enterprises relies on scientific approaches and cautions against risks.