高科技产品国际化营销的一些构想

Some New Strategies for Hi-tech- Product Global Marketing

详细阐述了我国加入世贸组织后,高科技产品国际营销面临的情况。从引入全球经济一体化理论以转变营销观念着手,提出了充分运用国际互联网络系统开展电子商务来改变传统营销手段,以适应国际化的营销方式,并提出促进开创我国高科技产品国际营销新局面的一些构想。

China抯 entry of WTO has brought radical impact to its Hi-tech products marketing in the world market. This paper providec an overview of the challenge and the necessity of changing old conceptions. Based an the theory of global economic integration. The paper presents some strategies developing e-commerce to take the place of traditional marketing techniques so as to create favourable situation for China抯 Hi-tech products international marketing.