江西农产品可操作性市场营销渠道模式探析

Research into the Operable Market Channel Pattern of Farm Produce in Jiangxi

农产品营销渠道策略在整个农产品市场营销策略体系中占特殊重要的地位 ,在分析江西农产品旧有基本渠道模式的基础上 ,根据现实情况 。

The marketing channel tactics of farm produce is an important part of the whole marketing tactics system of farm produce. Based on the analyses of both the old pattern of farm produce marketing channel and the current situation, this paper proposes an array of new patterns of marketing channel for farm produce in Jiangxi.