我国百货店业态创新发展空间分析

An Analysis on Innovation and Development Potential of China’s Department Stores in Form Adjustment

本文认为,2001年我国百货业在改革与调整中发展,呈现出商品销售增长速度加快、企业规模扩大速度加快和规模竞争的优势突出等三个特点。我国百货店业在调整中创新,尚具有较大的创新发展空间,并将呈现九大发展趋势:即加强宏观调控,调整商品结构、经营结构、业态结构、服务结构,实行连锁经营,加快兼并重组和现代化改造,树立商业信誉等。

This article maintains that in2001,China's department stores' operation had three features in adjustment and development:increase rate of sales volume speeded up,enterprises' scales were enlarged,and scale advantage in competition become more prominent.China's department stores are making innovation in adjustment and have a great po-tential in innovation and development.The development trends of China's department stores include:strengthening macro adjustment and controlling;adjusting structures of goods,operation,form and service;conducting chain stores operation;speeding up mergers,restructuring and modernization;and building up good will.