电子商店的营销策略

Strategies on E-commerce Fairs

随着信息技术与网络的发展,网络正成为一个低成本、接触面广的营销渠道。这对于企业意义重大,尤其在竞争激烈的如今。所以,如何建立一个网上商店并使它醒目、吸引人是每个企业急需解决的问题。本文讨论这个问题并试图在电子商店的营销策略方面提出一些建议。

With the development of information technology and Internet, more and more companies realize that Internet is becoming a lower cost, wide-range contactable marketing channel, Which means a lot to companies, especially in today's keen competition environment. But how to set up the E-shop and make it more fascinating and noticeable is a key problem that every business needs to deal with. This paper discusses this problem and trys to give some suggestion on the marketing strategies of E-shop.