“入世”与我国名牌的建设和保护

Joining WTO and Chinese Famous Brands

我国“入世”后 ,面对国内、国际市场的激烈竞争 ,产品与服务的名牌建设和保护面临严峻挑战。必须转变观念 ,从提高产品质量、搞好品牌命名、重视技术创新 ,特别是工业设计创新、实行资产重组、发展战略联盟等方面采取有效对策 ,加强名牌建设 ,切实保护好已有名牌 。

After China joined WTO, Chinese enterprises are facing the strong competitions from international and domestic markets in famous brands' formation and protection. The author believes that Chinese enterprises should change their marketing concepts and raise awareness of the importance of famous brands, which covers from product quality betterment, brand naming, technical innovation, creative industry design, enterprise restructuring, improvement of alliance strategies to famous brand protection.