摘要
要做好战略管理在根本上必须澄清三个核心理念 :企业是什么 ?企业的目的是什么 ?如何实现企业的目的 ?笔者认为 ,企业是动态的社会资源转换系统 ;其目的决不仅是满足企业 (或投资者 )利润最大化的需要 ,而是要首先满足顾客的需要并进而满足更广泛的利益相关者的需要 ;实现这个目的的途径是对企业的内、外环境 ,特别是对企业的资源、能力和竞争能力进行动态统筹 ,以形成企业较之竞争者的竞争优势。本文将这些考察企业战略管理的理念称之为“动态统筹的战略管理理念”。
Fundamentally,strategists must clarify the three following concepts when they think ahout the strategic management problems.What is a firm? What are the objectives of the firm? And how to realize the firm's obectives? The author think that a firm is the transforming system of social resources; and its objectives are not to exclusively satisfy the needs of the firm(investors),but to maximally satisfy the needs of other stakeholders on the basis of satisfying the customer needs. The way to actualize these objectives is to dynamically integrate the outer and inner environments of the firm, especially to dynamically integrate the resources, abilities and competencies of the firm,thus to formulate the competitive advantage.This paper calls these concents as the dynamic integration strategic concept.
出处
《管理工程学报》
CSSCI
2002年第3期69-73,共5页
Journal of Industrial Engineering and Engineering Management
基金
国家自然科学基金资助项目 ( 70 0 72 0 0 3)
