非对称信息条件下农产品生产经营良策

Good Plans for Production and Management of Agricultural Produce under the Condition of Asymmetric Information

从适应我国经济转型与市场开放以及整顿市场秩序需要出发,农产品的生产经营有必要实施"绿标加品牌"二合一的策略,以应对市场环境的变化。实施这一策略既可以提高农产品的品质内涵,同时作为市场信号的制造过程,又可以弥补农产品市场信息不完全和非对称的缺陷,共同维护农产品市场供求双方的切身利益。

To satisfy the demands of China's economic transformation, market opening and market order reorganization, it is necessary to carry out the strategy of 'green mark plus brand' in the production and management of agricultural produce to adapt to the changes of market environment. The implementation of this strategy can not only improve the quality of agricultural produce, but also compensate for the deficiency of incomplete and asymmetric information of agricultural produce market as the manufacturing process of market signals, so as to safeguard the benefits of both the suppliers and demanders of the market.