一种Web访问者行为取向量化模型

A Behavior-sense Model of Web Users

提出了一种基于页视图同现率、独立与数据量、以访问者数据为中心的向量空间描述模型,每个页视图对应向量空间中的一个点。由于页视图在不同的会话中含有的行为取向的语义信息不同,先将会话进行向量描述,然后将会话向量聚类为用户行为类,得到代表不同的行为取向的行为语义向量。最后将量化的行为取向信息用于指导访问者行为。

A pageview frequence-based, data independent, vistors usage-center vector space model is proposed. Every page view is corresponding to a point in space. For the same page view denotes the different behaviour sense in different session background, this paper uses vector to describe user session.Then it clusters the user behaviour vector to get the user class and the behaviour sense vector which includes the different behaviour sense. In the end,the paper uses the behaviour sense knowlegdge to guide users behavior. ;;;;