浅谈关系营销

On Relation Marketing

关系营销是营销活动的主要内容， 90年代以来得到了人们的普遍关注。面对竞争激烈的市场，企业 (公司 )应树立关系营销的理念，把握关系营销的本质特征，以利于在营销活动活动过程中加以实施。

Relation marketing as an important part of marketing activity has gained more and more attention of enterprises since 1990's. It becomes important for enterprise to correctly apply it to its marketing practice.