食品包装形体设计

Food Packaging Design

食品包装形体设计是由点、线、面、体和肌理等要素组成 ,典型包装造型都具有一定的立体构成 ,并有机地把人的心理因素、感情和艺术特色联系在一起才体现了造型美。食品造型的运用应该以食品的品质为主 ,还必须重视外在美与内在美的统一 ,根据不同的需求 ,运用艺术手法加以处理 ,突出明亮、简洁、柔和的效果 ,加强视觉与味觉的联想 ,提高食品的商品价值 ,促进消费者对其认知。

The typical packaging sculpt which has definite solid structure contacts human's mental factors,feelings with art feature organically to embody sculpt beauty.Food packaging design should give priority to food quality and should attach importance to the unity of internal and external beauty.According to different requirements,we design the food package by giving prominence to bright,gentle and terse effect.That can make consumers know more about our food.