论产品包装中的商标与品牌

Discussion on the Brand and Trade Mark in Packaging

从中国加入WTO ,包装行业必须尽快与国际接轨谈起 ,论述了商标、品牌在商品包装中的重要性以及在取名、设计中应注意的有关事项 ,并通过中外大量实例 ,对我国商标、品牌的国际化。

Package industry must be coalesced the world as fast as possible when China has joined the WTO.This paper discusses the portance of the brand and trade mark in package. At the same time, it discussesthe questions that should pay attention to in give name and design of the brand and the trade mark. Though giving many examples of domestic and oversean,this paper also analyses and discusses the internationalization and standard dization of our brand and trade mark.